Diet Pepsi Can
PepsiCo has chosen ny Fashion Week to roll out its new "skinny" Diet Pepsi Can will, together with a campaign that says the container could be a "celebration of gorgeous, assured girls." That hasn't gone over o.k. with advocates for individuals with eating disorders who known as the campaign "thoughtless and irresponsible."According to AP, PepsiCo sees the will as a "stylish" various to ancient beverage packaging:
Diet Pepsi Can
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the corporate, a Fashion Week sponsor, is hosting a series of events to launch the new will, embody collaborations with well-liked designers like Charlotte Ronson and Betsey Johnson.
"Our slim, engaging new will is that the good complement to today's most trendy appearance, and we're excited to throw its coming-out party throughout the most important celebration of innovative style within the world," Jill Beraud, chief selling officer for PepsiCo said during a statement.
Critics say it's nothing to celebrate.
complete consultants praised the new style however say the corporate could also be to a small degree off on its sales pitch that skinny is best. The National Eating Disorders Association said it takes offense to the will and said the company's comments are each "thoughtless and irresponsible."
”Diet Pepsi Can
National Eating Disorders Association head Lynn Grefe told The Wall Street Journal the most issue is Pepsi's selling campaign, that "could trigger somebody who is already liable to negative body-image problems to start out dieting or become a lot of extreme in their dieting." the corporate "could create it doughnut-shaped for all I care," she said. Diet Pepsi Can
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